***Candidates can be located anywhere in Canada, at a proximity to one of our local offices.***

Job Summary:

The Digital Web Marketing Specialist will be responsible for developing, implementing, and optimizing our digital marketing campaigns across various online platforms. This role requires a deep understanding of web marketing strategies, SEO, content creation, and social media, as well as providing creative and development support on all marketing efforts.

Key Responsibilities:

Digital Marketing Campaigns:

Plan, execute, and manage digital marketing campaigns to drive traffic, engagement, and lead generation.
Utilize SEO, SEM, email marketing, and display advertising to achieve marketing goals.

Website Management and Optimization:

Maintain and digitally optimise company website ensuring the content is performing, accurate and engaging.
Ensure website is SEO optimized by regularly conducting audits and working with the content team.
Optimize website content for search engines to improve organic search rankings.
Create and continuously optimize websites and digital marketing tools to attract candidates, generate leads, increase conversion, and improve user experience and search engine performance.

Email Marketing and Marketing Automation:

Design and execute email marketing campaigns to nurture leads and drive conversions.
Segment email lists and personalize email content based on customer behavior.
Utilize marketing automation tools to streamline campaign management and lead nurturing processes.
Implement workflows and triggers to automate repetitive marketing tasks.

Analytics and Reporting:

Track, analyze, and report on the performance of digital marketing campaigns.
Use data-driven insights to make recommendations for campaign improvements.

Collaboration and Coordination:

Collaborate with Canadian and Global IT, Operations, other teams, and vendors to ensure the successful launch and ongoing improvement of our digital products.
Assist with business acceptance testing.

Brand Consistency and Campaign Deployment:

Deploy global brand campaigns, assets, and training in Canada, enabling business lines and colleagues to promote the company brands.
Ensure brand consistency and support the Canadian business while maintaining alignment with the global brands strategy.

Influencing and Advising:

Influence the business on the marketing department’s ideas and philosophies, ensuring colleagues utilize the marketing tools to their fullest potential.

Special Projects:

Perform other special projects and duties as assigned.

Qualifications:

Bachelor’s degree in marketing, Business, Web Development, Graphic Design, or a related field.
A minimum of 5 years of experience in digital marketing, web marketing, or frontend web development.
Strong understanding of digital marketing channels, tools, and best practices.
Proficiency in web analytics tools (e.g., Google Analytics, GA4) and marketing software (e.g., Mailchimp, Pardot, SFMC).
Excellent written and verbal communication skills.
Strong analytical skills and attention to detail.
Ability to manage multiple projects and meet deadlines.
Creative mindset with the ability to generate innovative marketing ideas.

Preferred Qualifications:

Experience with content management systems (CMS) such as Sitecore.
Knowledge of HTML, CSS, JavaScript, and basic web design principles.
Proficiency with graphic design tools (e.g., Adobe Creative Suite, Photoshop, Illustrator, InDesign, Figma, Canva).
Bilingualism (French/English) is an asset.

Behavioral Competencies:

Excellent interpersonal and communication skills, both written and verbal, with the ability to influence others.
Superior organizational skills, capable of meeting deadlines consistently while managing multiple tasks.
Proven high levels of customer service performance, with the ability to build strong relationships with varying levels of staff and management.
Willingness to cooperate and work as part of a team, assisting others when required.
Flexibility and adaptability to changing business needs.

Adecco

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Digital Web Marketing Specialist