***Candidates can be located anywhere in Canada, at a proximity to one of our local offices.***
Job Summary:
The Digital Web Marketing Specialist will be responsible for developing, implementing, and optimizing our digital marketing campaigns across various online platforms. This role requires a deep understanding of web marketing strategies, SEO, content creation, and social media, as well as providing creative and development support on all marketing efforts.
Key Responsibilities:
Digital Marketing Campaigns:
- Plan, execute, and manage digital marketing campaigns to drive traffic, engagement, and lead generation.
- Utilize SEO, SEM, email marketing, and display advertising to achieve marketing goals.
Website Management and Optimization:
- Maintain and digitally optimise company website ensuring the content is performing, accurate and engaging.
- Ensure website is SEO optimized by regularly conducting audits and working with the content team.
- Optimize website content for search engines to improve organic search rankings.
- Create and continuously optimize websites and digital marketing tools to attract candidates, generate leads, increase conversion, and improve user experience and search engine performance.
Email Marketing and Marketing Automation:
- Design and execute email marketing campaigns to nurture leads and drive conversions.
- Segment email lists and personalize email content based on customer behavior.
- Utilize marketing automation tools to streamline campaign management and lead nurturing processes.
- Implement workflows and triggers to automate repetitive marketing tasks.
Analytics and Reporting:
- Track, analyze, and report on the performance of digital marketing campaigns.
- Use data-driven insights to make recommendations for campaign improvements.
Collaboration and Coordination:
- Collaborate with Canadian and Global IT, Operations, other teams, and vendors to ensure the successful launch and ongoing improvement of our digital products.
- Assist with business acceptance testing.
Brand Consistency and Campaign Deployment:
- Deploy global brand campaigns, assets, and training in Canada, enabling business lines and colleagues to promote the company brands.
- Ensure brand consistency and support the Canadian business while maintaining alignment with the global brands strategy.
Influencing and Advising:
- Influence the business on the marketing department’s ideas and philosophies, ensuring colleagues utilize the marketing tools to their fullest potential.
Special Projects:
- Perform other special projects and duties as assigned.
Qualifications:
- Bachelor’s degree in marketing, Business, Web Development, Graphic Design, or a related field.
- A minimum of 5 years of experience in digital marketing, web marketing, or frontend web development.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in web analytics tools (e.g., Google Analytics, GA4) and marketing software (e.g., Mailchimp, Pardot, SFMC).
- Excellent written and verbal communication skills.
- Strong analytical skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Creative mindset with the ability to generate innovative marketing ideas.
Preferred Qualifications:
- Experience with content management systems (CMS) such as Sitecore.
- Knowledge of HTML, CSS, JavaScript, and basic web design principles.
- Proficiency with graphic design tools (e.g., Adobe Creative Suite, Photoshop, Illustrator, InDesign, Figma, Canva).
- Bilingualism (French/English) is an asset.
Behavioral Competencies:
- Excellent interpersonal and communication skills, both written and verbal, with the ability to influence others.
- Superior organizational skills, capable of meeting deadlines consistently while managing multiple tasks.
- Proven high levels of customer service performance, with the ability to build strong relationships with varying levels of staff and management.
- Willingness to cooperate and work as part of a team, assisting others when required.
- Flexibility and adaptability to changing business needs.