About the company

We are a data-driven, creative agency focused on performance marketing. Our team specializes in crafting impactful campaigns that deliver results. Working with a global team of talent, we serve renowned clients like YouTube, Google, and NewBalance.

About the position

The Creative Strategist will be in charge of research, orienting the in-house production, the UGC creator production, design & post-production team, performance analysis & optimization.

This role is for you if you have:

An analytical mindset
High degree of creativity
A robust understanding of paid media & paid media platforms
An excellent understanding of organic media
Team management skills

Responsibilities

Learn & conduct extensive research on clients
Develop and execute creative strategies across paid media platforms that align with direct response and performance goals.
Analyze and leverage data to inform creative decisions, ensuring campaigns are optimized for performance and ROI.
Work closely with both creative and data teams to produce content that is not only visually compelling but also drives measurable actions.
Conduct continuous A/B testing and adapt strategies based on real-time feedback and analytics to improve campaign effectiveness.
Stay updated with digital marketing trends (Organic & Paid) and incorporate innovative approaches to enhance campaign performance.

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Creative Strategist (Performance Creative, UGC, Paid social)