This position is a pivotal role within our organization with leading and managing marketing materials and integrated programs to support Business to Business activities. In this role, you will collaborate with internal teams, agencies and vendors to execute a wide range of marketing programs and initiatives.

The ideal candidate for this position is a self-starter with strong initiative and a passion for marketing.

Scope for the position:

Responsible for developing & executing marketing materials & activities to support Business to Business activities
Ensure all activities are in support of company goals and brand focus

Duties and Responsibilities:

Liaise and support the brand team in the creation & distribution of retailer facing assets (i.e.. literature, danglers, displays, coupons, etc.)
Lead, coordinate and execute the end to end the implementation of the Puresource/NOW Catalogue from creation, content, to print & digital versions
Create & execute trade facing monthly e-newsletters
Maintain monthly digital wholesale price lists
Lead and manage National Trade shows for our company including leading the full show process, timelines, budgets, booths, product stock, vendors, specials, scheduling & all marketing support materials etc.
Manage & maintain the Puresource.ca website and B2B websites
Ensure that digital product content is maintained and accurate on the product content platforms (i.e. Syndigo)
Establish and monitor budgets and spends for trade marketing activities
Manage and implement trade facing advertising placements with key journals
Support new 3rd party Brands in launch, follow-ups, & brand trainings with our sales team
Collaborate with cross functional teams
Other had hoc projects and tasks as required

Required qualifications, education, experience, training, skills, background, and certifications:

Diploma or Degree in Marketing
3+ years of Marketing experience, in a similar industry preferred
Exceptional collaboration with others within the organization
Exceptional project management experience-3+ years
Previous experience in the Consumer Packaged Goods (CPG) industry considered an asset
Strong computer skills – Microsoft Office Suite (Excel, PowerPoint, Word)
Strong written & verbal communication skills, including presenting to internal stakeholders
Strong organizational, multi-tasking and time management skills
Experience leading and managing trade shows is a must
Hands on experience working with digital agencies to maintain website integrity
Adaptability in a dynamic, complex and fast paced environment
Professional and friendly attitude with excellent customer service skills
Strong problem solving skills
Ability to manage multiple projects and meet all deadlines
Attention to detail is a must
A passion for marketing!
Available for occasional overnight travel
Must have a reliable vehicle with a valid driver’s license

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Our Human Resources Team will be in touch if your qualifications match our needs. Please be advised that due to the high volume of applications, only candidates that have been selected for next steps will be contacted.

NOW Health Group Canada/Puresource Natural Products Distributor

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Marketing Specialist