27 Fasken Dr, Etobicoke, ON M9W 1K6, Canada Req #263
February 19, 2025
About Us
Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.
The Opportunity
Under
Sunwing Vacations, we are looking for a
Brand Marketing & Social Media Specialist to join us in making vacation dreams come true. As the Brand Marketing & Social Media Specialist, you will act as the key project manager to support our brand storytelling and omni-channel promotional marketing campaigns. You will also assist our team of Social Media Content Creators in planning, sharing and measuring content across various social channels and Sunwing Vacations brands. The position reports to the Senior Manager, Brand and Social Media and will be located in Toronto, ON.
What You’ll Do
- Support Senior Brand Marketing Manager with day-to-day activities, promotional materials, briefings and creative approvals
- You’re a project management wizard – you’ll champion project delivery, managing multiple marketing campaigns, stakeholder relationships, and tight deadlines with precision and ease.
- Collaborate with cross-functional marketing leads to gather information and create clear, compelling content/ creative briefs for omni-channel brand promotion that gets people excited
- Support content planning and execution across e-Commerce site, social media, and B2C/B2B email channels
- Act as the facilitator between Product and Marketing teams to align on plans that support marketing strategies
- Ensure brand consistency across all marketing initiatives and communications
- Assist in driving organic social media presence across key platforms including, Facebook, Instagram and TikTok to increase engagement
- Support a team of Content Creators with content planning through copy development, creative ideation and social monitoring
- Assist in growing our brand presence while fostering community engagement on our Sunwing Vacations Group social media channels
- Maintain monthly social media calendar for the Group’s social accounts including Sunwing Vacations, SellOffVacations and Sunwing Weddings.
- Be our eyes and ears in the social media universe, keeping us ahead of the latest trends
- Turn social media comments into meaningful conversations with our community
- Contribute to brainstorming sessions and campaign planning meetings
- Analyze social media performance and provide insights for content optimization
What You’ll Need
- Bachelor's degree in Marketing, Communications, or equivalent experience
- 2+ years of experience in brand marketing, social media, or related field
- Strong project management, planning and organizational abilities
- Solid understanding of current social media trends and best practices for various platforms
- Excellent written and verbal communication skills
- Demonstrated creative and strategic thinking ability
- Agency experience an asset
- Detail-oriented with excellent multitasking abilities
- Proficiency in social media management tools
- Strong analytical skills with ability to derive insights from social media metrics
- Creative mindset with ability to generate engaging content ideas
- Travel/tourism industry experience is an asset
What We Offer
- Hybrid Work Opportunities
- Great travel perks!
- Goodlife Corporate Discount
- Growth opportunities
- Free Parking
- Open concept, collaborative workspace
- Fresh Café with delicious snacks and meals at a subsidized price!
- Opportunity to give back through our social responsibility initiatives
- See for yourself! @sunwinglife
We thank all who apply however only those who meet the qualifications will be contacted.
Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.
We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email arozario@sunwing.ca
Other details
- Job Family CORPORATE
- Pay Type Salary
- Employment Indicator Specialist
Apply Now
