Position Snapshot
Business areas: Nestlé Canada
Job title: Marketing Manager, Ice Cream (‘Vitality’ – Frozen Yogurt & Fruit)
Location: North York, ON (Hybrid)
Position Summary
We are looking for a Marketing Manager, Ice Cream - Vitality to help shape the growth of ice cream within the ‘Better For You’ (BFY) Category. This position is based at our North York Office reporting into the Marketing Director, Ice Cream. This role will lead significant growth of the business with platform Innovation & Renovation over the course of the MBS. In 2025 this role will lead the iÖGO Brand Frozen Yogurt launch, including significant communication, media and in-store execution! This is a fantastic opportunity to chart the future of BFY Ice Cream; plan, develop and execute marketing plans to continue the growth in this highly attractive and incremental consumer demand moment.
A Little Bit About Us
While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.
We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,500+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of Changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.
Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.
A day in the life of an Ice Cream – Vitality, Marketing Manager
This role is a great opportunity to lead the brand strategy and execution to bring growth to the ice cream category by expanding our leadership position in ‘Better For You’ ice cream – currently planned within Frozen Yogurt and Fruit. There is opportunity to chart the future pipeline of our current and future brands within this space. You will be working daily with cross-functional teams, including local factory teams and Co-man/IMS Partners, to make your plans come to life with lots of autonomy and support to really thrive.
You will also:
- Lead and support the development of aligned marketing strategies and plans for Frozen Yogurt, Fruit and future BFY platforms in Canada, in line with Global strategy.
- Lead and coach a high performing team, actively communicating expectations and providing regular feedback. Work with each team member to build appropriate development plans and ensure that the training activities achieve agreed upon objectives.
- Leverage key consumer/customers insights to develop strategies that build competitive advantage across the 4Ps (Product, Price, Place, Promotion) across multiple segments and channels.
- Build BFY brands currently within portfolio in ice Cream (including but not limited to licenced brands iÖGO Frozen Yogurt, Del Monte Fruit) and effectively translate consumer insights into action.
- Responsible for creating compelling communication and effective media strategies.
- Responsible for the development and implementation of a 3-5 year I&R plan, that is consumer, technically, and financially validated, with accountability for the outcome and quality of each launch.
- Develop and nurture strong relationships with Global stakeholders, Licence Partners and local Cross Functional teams especially Sales, Demand and Supply, Local factory and Finance.
- Accountable for the P&L. Managing internal and external changes impacting plans and budgets.
- Accountable for improving the Return on Investment and spend accuracy year over year.
What will make you successful?
As the successful candidate, you will be the champion for the portfolio throughout the organization so you will need to be a creative thinker who can balance strategic thinking and executional impact with excellent planning, communication, presentation, and interpersonal skills. You will already have great project management and analytical skills coupled with your highly organised, conscientious approach. Proactivity, tenacity and passion and enthusiasm are essential, as is your ability to understand and work within our competitive market.
You will also have:
- Visionary, decisive and analytical nature with the ability to drive business results at the strategic and executional levels.
- Minimum 3-5 years of successful brand/product management experience. CPG experience is strongly preferred.
- Understanding of commercialization process within CPG with ability to leverage Nestlé processes, resources and environment.
- Strong strategy development, creative problem-solving and insight skills.
- Strong financial acumen and demonstrated P&L management.
- Previous people management experience is strongly preferred.
- Self-motivated, results-focused with an entrepreneurial spirit.
- Agile and able to pivot in a fast-paced dynamic and matrix environment.
- Passion to build and grow brands, with ‘can-do’ attitude and the courage to challenge the status quo.
- Proficient computer literacy: MS Word, Excel, PowerPoint, Outlook and other MS applications.
- University degree in Business or Marketing, and or equivalent combination of education and experience.
Benefits
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Four weeks of Vacation and four/five/six personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
- Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
- Adoption benefits to remove some of the financial barriers associated with adoption
- Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
What You Need To Know
We will be considering applicants as they apply, so please don’t delay in submitting your application.
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.
If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
