Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Why is this role important :
Loblaw is looking for an organized, self-starter who has a passion for digital and social media to take the role of Manager, Content and Social Media. The successful candidate will join a team of content and social media enthusiasts and storytellers. If you’re passionate about food, and have the digital skills and ability to pair it with, then we’re interested in you.
As an integral part of the Marketing Creative, Content and Social Media team, this role is essential to the support of our divisional teams through the development and project management of digital and social content planning and execution.
What you'll do:
Provide strategic recommendations for content for all channels with a focus on digital and social media within the divisional channel.
Lead the planning, development and execution of approved content for the divisional channel, overseeing the following key processes:
Collaboration sessions for campaigns with internal partners and agencies of record
Brief copywriters and creatives with in house developed templates
Route creative and copy for approvals through DRIVE indicated parties
Represent Content and social for the division at synergies meetings where digital/social KPIs are developed against every campaign and reported on each week allowing us to change direction quickly if something isn’t working
Develop new content weekly for the divisional channel on campaign and off
Work closely in a cross-functional marketing department to achieve timely execution of all aspects of content marketing and social media plans, including PR, media, creative, in-store experience, etc.
Report on performance of all campaigns - participate in post mortems to guide future planning
Represent Content/Social on set for Tier One campaigns – photography/videography
Ensure turning points are communicated and deadlines managed between team members to ensure successful execution of all content marketing and social media plans
Engage Influencers for key campaigns with a focus on social - with support from 3rd party agencies and/or PR
Manage budgets, monitor expenditures and take appropriate corrective action as necessary to remain within budget.
Manage team of social media specialists ensuring social community and brand standards and assist in creation of social media post deliverables
Compile post mortem reports on all programs and participate in recommending changes to current and future programs based on metrics.
Help maintain strong relationships with all collaborators, team members and business partners.
What you bring:
University or college degree in business – marketing specifically an asset.
3 - 5 years’ previous experience in marketing/project management, working in a digital environment managing content and social channels.
Experience with Meta Business Manager and Sprout Social is an asset.
Can work independently with a deadline and proactively ask questions when needed
Highly organized self-starter with meticulous attention to detail, methodical in approach to projects and problems, resourceful, and works well in a face-paced team environment
Advanced written and verbal communication skills; can clearly communicate within a cross-functional work environment
Copywriting skills and social media management skills are an asset.
Bilingual English/French language skills are an asset, though not required
Identify process improvements, strong relationship management skills
French language (written and spoken) is an asset
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
