Why BCAA?
Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.
We are currently hiring a General Manager, P2P Marketplacebased in our Head Office in Burnaby.
Please note that this is a hybrid role based out of our Burnaby, BC office (2 Remote / 3 On Site). Applicants who are not located within commuting distance of our Head Office or are not looking to relocate to the Greater Vancouver/Lower Mainland/Fraser Valley region will not be considered.
As the General Manager, Peer-to-Peer (P2P) Marketplace at BCAA, you will lead the development, growth, and operations of BCAA’s emerging two-sided marketplaces, including BCAA Auto Marketplace, BCAA Connect, and the upcoming launch of BCAA Service Exchange. Reporting to the Vice President, Strategic Ventures, you will be responsible for setting a clear vision, defining the strategic roadmap, driving business strategy, and ensuring exceptional customer experiences that connect British Columbians through P2P offerings.
As a results-driven and entrepreneurial leader, you will oversee a cross-functional team, work with external vendors, and lead go-to-market strategies to expand and scale P2P platforms. Your expertise in marketplace business models, product ownership, and growth strategy will be critical in establishing BCAA as a leader in this evolving space.
This is a rare opportunity for a highly strategic, hands-on leader to make a meaningful impact by shaping the future of peer-to-peer mobility and service exchange platforms in British Columbia.
Who you are:
- You are a strategic business leader, experienced in launching and scaling two-sided marketplaces.
- You are an entrepreneurial thinker, passionate about developing innovative products and business models.
- You have a strong analytical mindset, with the ability to make data-driven decisions that drive customer acquisition and engagement.
- You are highly adaptable, comfortable navigating ambiguity, shifting priorities, and fast-paced environments.
- You are an effective communicator and influencer, able to lead teams, collaborate across departments, and present confidently to senior leadership.
What you’ll do:
- Define and execute the strategic roadmap for BCAA’s peer-to-peer marketplace offerings, ensuring alignment with long-term business objectives.
- Develop and implement go-to-market strategies, leveraging competitive insights and industry research to drive adoption.
- Manage a cross-functional team of product, marketing, and operations leaders, ensuring alignment and execution excellence.
- Oversee financial performance, including revenue, transaction volume, acquisition costs, and customer satisfaction metrics.
- Collaborate with marketing teams to build awareness and increase engagement in BCAA’s P2P platforms.
- Manage vendor and partner relationships, ensuring seamless integration of third-party services into BCAA’s marketplace ecosystem.
- Leverage data and analytics to refine growth strategies, optimize user experience, and increase network effects.
- Develop and maintain a product roadmap, ensuring continuous iteration, feature enhancements, and market expansion strategies.
- Identify new business opportunities, expanding marketplace offerings and driving continuous innovation.
- Develop and manage budgets, ensuring cost efficiencies while scaling marketplace operations.
- Act as a thought leader in peer-to-peer mobility and service exchanges, keeping BCAA at the forefront of this emerging industry.
What you bring:
- Bachelor’s Degree in Technology, Product Management, Business, or a related field.
- 7+ years of experience in business operations, product management, or strategic leadership.
- 2+ years of experience in product and business line ownership, driving strategic decision-making and market expansion.
- 2+ years of experience in two-sided marketplaces, with a strong understanding of network effects and user acquisition.
- 4+ years of leadership experience, managing cross-functional teams and business units.
- Proven track record of successfully scaling high-growth, consumer-facing platforms.
- Strong financial acumen, including P&L management, budgeting, and forecasting.
- Experience in go-to-market strategy, business development, and customer acquisition.
- Excellent communication and stakeholder management skills, with the ability to influence senior leadership.
- Bonus Skills and Experience:
- Experience in used vehicle sales, community forums, or service-based marketplaces.
- Strong background in digital product management and platform development.
Internal Applicants: Please note that the internal posting closes on March 12, 2025, and the role is a M3 position.
The salary range for this position is $130,000 to $165,000 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 12.5%, with the opportunity to earn up to 20%.
What we offer:
- The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.
- Career and personal development to help you grow and reach your goals.
- Incentives that recognize team and individual sales and performance.
- Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.
- A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.
- Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.
- BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.
- Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.
*for permanent employees
We’re always looking for amazing people like you. Apply today!
BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact HRAccommodations@bcaa.com.
