Senior Director, Marketing (Head of Canada Marketing) (18-month contract)

Revlon • Full-time • Remote (Hybrid) • 3d ago

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Position Overview

We are seeking a passionate and strategic Sr. Director to lead our Marketing efforts for our Prestige and Mass Brands in the Canadian Market. This important member of our Canadian Leadership Team is responsible for overseeing our overall marketing strategy for Canada, including developing and implementing comprehensive marketing plans to drive brand awareness, customer acquisition, and revenue growth by analyzing market trends, competitors, and customer behavior to optimize marketing efforts and align with business objectives. You will lead and develop a team of passionate marketing professionals responsible for local-market execution, while collaborating with Lead-Market/Global Teams and other cross-functional stakeholders to ensure consistent brand messaging and achieve marketing goals.

This role is perfect for a visionary leader who thrives in a collaborative environment and loves to bring innovative ideas to life. If you are ready to make a significant impact and have fun doing it, this is the role for you!

Key Responsibilities

Strategic Planning: Develop and execute comprehensive marketing strategies aligned with company goals, to drive growth and increase penetration for our Mass & Prestige brands in the Canadian market.
Collaborate with Cross-Functional Teams: Work closely with Sales, Lead Market (Global) Marketing Teams, and other key stakeholders to align local plans to global strategy and ensure seamless execution of GTM plans.
Brand Management: Oversee brand identity, messaging, and consistency across all marketing channels to maintain a strong brand image.
Market Analysis: Utilize available data to identify trends, customer needs, and competitor activity to inform marketing strategies.
Customer Focus: Ensure customer-centric approaches in all GTM strategies, enhancing customer experience and satisfaction.
Program Development & Execution: Lead the creation and execution of marketing campaigns across various channels. Including traditional and digital media, content marketing, social media, and public relations.
Budget Management: Develop and manage the marketing budget, allocating funds effectively across different initiatives.
Lead & Inspire: Recruit, manage, and develop a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous improvement.
Performance Measurement: Establish & track key marketing metrics (KPIs) to evaluate the effectiveness of campaigns and make data-driven decisions.
Innovate and Adapt: Stay ahead of industry trends and continuously innovate to keep our GTM strategies fresh and effective.

Experience

Post-secondary degree in Business, Marketing or related field, plus a minimum of 10 years of experience in Marketing, Strategy, Sales, or related fields, with a proven track record of success in the beauty or consumer goods industry. Cross-functional/hybrid experience in both Marketing & Sales is considered an asset.

Knowledge, Skills, And Abilities

Leadership: Exceptional leadership skills with the ability to inspire and motivate cross-functional teams.
Communication: This position requires exceptional communication skills across multiple functions and experience levels, both internal and external.
Strategic Thinking: Ability to think strategically and translate vision into actionable plans. Demonstrated ability to think strategically, understand short-term and medium-term goals and proactively identify potential risks and opportunities
Collaboration: Proven ability to collaborate both within and across teams, with a knack for building strong relationships across departments.
Analytics: Strong analytical skills with the ability to interpret data and make informed decisions. Deep knowledge of data with the proven ability to analyze, summarize and present that data to tell a story

The base pay range for this position in Mississauga is $170,000 and $200,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.