Join our team as a Marketing Specialist!
OSG is a leading training, consulting, and online services organization dedicated to enhancing workplace safety and wellbeing across Canada. With a proven track record of empowering organizations to create safer and more productive work environments, OSG partners with businesses of all sizes to ensure compliance with safety regulations, reduce workplace incidents, and cultivate a culture of safety excellence. At OSG, we believe that our success is intrinsically tied to the success of our clients. We understand that workplace safety is not just a legal requirement but a fundamental aspect of fostering a healthy and thriving workforce.
Are you enthusiastic about leveraging your marketing expertise to make a direct impact on business growth and brand awareness? Do you possess a strategic and analytical mindset that enables you to optimize marketing initiatives for maximum impact?
If so, we invite you to join our team as a Marketing Specialist where your contributions will drive engagement, brand visibility, and contribute directly to our growth trajectory. In this generalist role, you will focus on various initiatives including digital marketing, website optimization, content creation, social media, and product positioning.
This is a hybrid role, with the requirement to travel to London, Ontario 2-4 times per month.
Key Responsibilities:
Lead the development, execution, and evaluation of paid search campaigns (Google Ads, Microsoft Ads). Conduct keyword research, create ad copy, and generate reports measuring against KPIs.
Manage monthly budgets and forecasts to create high ROI. Refine campaign budgets by measuring performance and executing solutions to maximize ROI.
Refine and strengthen paid search strategy by analyzing past performance, incorporating best practices, actioning advertising platform recommendations, and managing bid strategies and budgets across campaigns. Monitor and optimize campaign performance to ensure their good health and identify opportunities to scale.
Manage the development and implementation of new website features and functionalities. Create and update content for product launches, ensuring site experiences align with client and product needs. Drive SEO initiatives to improve our discoverability on search engines.
Conduct market research and gather insights to understand client needs and market trends to create compelling selling messagings.
Assist in establishing effective product positioning. Assist in planning and executing product launches, ensuring consistency across marketing materials and promotional activities.
Manage social media platforms to grow subscribers and overall engagement by creating and posting relevant and engaging content.
Collaborate with internal and external stakeholders to align marketing efforts with business goals.
Role Qualifications:
Bachelor’s Degree in Business, Marketing, Communications, or a closely related field, providing a strong foundation in marketing principles.
3+ years of experience in a marketing specialist or digital marketing specialist role.
3+ years of experience managing paid search (Google Ads, Microsoft Ads) preferred.
Experience in SEO, CRO, paid search, and Google Analytics preferred.
Experience in website design and development preferred.
Content creation and social media management experience preferred.
Strong business acumen and analytical skills; adept at understanding how marketing efforts contribute to overall business goals and demonstrating ROI.
Familiarity with WordPress (or other content management software), HTML, CSS, and basic web development concepts to effectively communicate with developers and implement minor website changes.
Ability to navigate and resolve challenges in ambiguous and dynamic environments, showcasing adaptability and creative problem-solving.
Benefits of joining OSG:
Impactful Role: Your work as a Marketing Specialist at OSG contributes to improving workplace safety across Canada. You will have the opportunity to impact the safety and wellbeing of employees in various industries.
Professional Growth: OSG is committed to developing and growing its team members. You will have access to ongoing training, mentorship, and opportunities to expand your skills and knowledge in workplace safety.
Collaborative Environment: Join a team of dedicated professionals who are passionate about their work and share a common goal of promoting safety excellence. Collaboration and teamwork are at the heart of our culture.
Compensation: OSG offers a competitive salary and benefits package, including health and dental coverage, and other perks. The annual salary range for this role is $60,000 - $70,000.
At OSG we take pride in being an equal opportunity employer. Accessibility in employment and within the workplace is what we are passionate about, and one of the ways we demonstrate this is through our recruitment process. We are committed to providing accommodations for all candidates that require them and in all aspects of the recruitment, selection, and/or assessment process. If you are selected to participate in any part of the selection and/or assessment process, please inform us of any accommodation(s) that you may require.
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