WHO WE ARE
Founded in 2010, Ascend Fundraising Solutions online and in-venue fundraising platform and solutions have been used by some of the world’s most notable non-profit organizations such as United Way, Vancouver Canucks foundation, Canadian Olympic Foundation, Canadian Institute for the Blind, Kansas City Chiefs foundation , Boston Red Sox foundation, Big Brothers Big Sisters, Thunder Bay Regional Health Science Foundation, Arizona Humane Society and many others.
We are disrupting the fundraising model by helping charitable organizations, raise funds by using our electronic raffle solutions, raise recurring donations, build on their donor datasets, build deeper engagement from their donor databases, and achieve record donor revenues.
As a leading provide of strategy and technology for 50/50 raffles, sweepstakes, and Catch the Ace raffles, we’ve helped over 500 charitable organizations raise over $1 billion on our platform to date, and we’re only just getting started.
At Ascend FS, we’re not just keeping pace with the dynamic collegiate sports industry—we’re setting the pace. Our innovative ChangeIt platform is reshaping how NIL collectives harness fan memberships to drive revenue, and we need a visionary to amplify our impact
THE ROLE
You will be pivotal addition to our growth team and the architect of our paid growth strategy. You’ll craft campaigns that resonate deeply across the industry. Document wins and losses and transform them into repeatable playbooks that we reference often. And you’re just as excited to be hands-on-keys in platform as you are providing strategic direction.We’ve hti some massive milestones and have the wind at our back. You will help us carry that momentum forward, move faster, and find even more opportunities. Step into a role where your work not only accelerates our growth but also propels the entire industry forward.
CORE RESPONSIBILITIES
Campaign Management
- Design strategic advertising campaigns across Facebook and Google (search and display)
- Work with Copywriter and Senior Graphic Designer to craft engaging ads that convert
- Make landing page recommendations that help us increase conversions
- Manage advertising budgets with precision, ensuring funds are optimally allocated for maximum impact across all campaigns
- Oversee additional digital media buying activities, such as direct buys from publishers, influencers, affiliates, and more
- Work in close collaboration with internal teams, such as CRM/Email, Creative, Social Media, and Account Management to ensure integrated and cohesive campaign executions
- Perform detailed audience research and leverage data insights to pinpoint target demographics, behaviors, and interests that align with campaign goals
Agency Management
- Manage external agencies and relevant resources to ensure they are delivering optimal results across different programs
- Provide consistent detailed reports and insights in conjunction with our ad ops agency partner(s), outlining campaign performance and suggesting actionable optimizations
- Keep up-to-date with industry trends, changes in platform capabilities, and best practices to stay ahead in a competitive landscape and foster innovation in our campaigns
- Identify and explore new profitable opportunities across paid media channels to drive growth and efficiency
Operations
- Build and maintain a paid advertising playbook to standardize best practices across regions
- Create and implement a strategic experimentation framework for continuous testing and optimization of new creative
- Develop clear and comprehensive SOPs to document best practices and lessons learned
YOUR PROFILE
- 3-5 years of experience in paid media marketing
- Exceptional analytical thinking and problem-solving skills, coupled with the ability to swiftly toggle between strategic oversight and hands-on execution
- Intermediate to expert-level knowledge of Google Analytics 4 with working knowledge of Google Tag Manager
- Strong in directing the design and development of engaging creatives and copy
- Excellent written and verbal communication skills, essential for articulating ideas clearly and collaborating effectively with cross-functional teams
- Ability to foster productive relationships and work cohesively within team settings, ensuring alignment and synergy in project execution.
- Keen attention to detail and precision in managing complex data sets and analytics
- High degree of competency using tools like Notion, Asana, and Slack to ensure team alignment, task management, and timely updates of milestones
- Intellectually curious about the practice of paid media and the market opportunities
What success looks like:
- Implement systems that allow us to scale
- Implement an experimentation framework that allows us to run ongoing experiments
- Maintain a strong blended ROAS across each program
- Launch at least 2 new projects that directly contribute to our respective business goals
WHY WORK AT ASCEND?
- team that is intellectually curious, dedicated, and has a willingness to get the job done
- grow a company that helps charities and NPOs fund their charitable causes
- downtown Toronto office with lake views and close proximity to transit
- will be given the support you need to develop and advance.
- Hybrid work environment
AscendFS is committed to building and preserving an open, inclusive, and healthy work environment. We welcome all applicants to apply to join our team. We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required. We thank you for your interest in working at AscendFS and we will contact those qualified to continue in the recruitment process.
