Short-Term Contract: Postcard Marketing Strategy

Dying With Dignity Canada • Contract • Toronto, Ontario, Canada • max C$ 22 / hour • 4d ago

Dying With Dignity Canada is recruiting a short-term contract role to develop 1) a distribution strategy for an Advance Care Planning postcard reaching individual households in early 2025 and 2) a database of facilities including local libraries, community and seniors' centres, retirement communities, long term care homes and universities for outreach in 2025 and beyond.

Dying With Dignity Canada Background

Dying With Dignity Canada is the national human-rights charity committed to improving quality of dying, protecting end-of-life rights, and helping Canadians avoid unwanted suffering.

• We defend human rights by advocating for assisted dying rules that respect the Canadian Constitution and the Charter of Rights and Freedoms.

• We provide support to adults suffering greatly from a grievous and irremediable medical condition who wish to die on their own terms.

• We educate people across Canada about all their legal end-of-life options, including the constitutional right to medical assistance in dying (MAID), and the importance of advance care planning.

• We support health care practitioners who assess for and provide MAID.

Mission: Ensuring access to quality end-of-life choice and care through advocacy, education, and support.

Vision: Everyone can choose their good death.

Scope of Work

In April 2024, Dying With Dignity Canada released an updated and improved Advance Care Planning Kit. To engage new audiences, we have created an Advance Care Planning postcard with the intention of sending it by mail to individuals who may not have considered Advance Care Planning previously, in an effort to motivate them to download and complete an Advance Care Plan from Dying With Dignity Canada’s website.

As part of our continuing education efforts, we will also develop a postcard or brochure that can be distributed to local libraries, community and seniors’ centres, retirement communities, long term care homes and universities which would benefit from an Advance Care Planning presentation.

1. The person in this role will be tasked with identifying appropriate unaddressed admail destinations and developing a strategy for distributing the postcard through Canada Post. Priorities will include:

• Timeline for distribution

• Addresses and demographics for distribution

• Cost of distribution

• Anticipated return on investment (downloads over spend) This strategy will be implemented by Dying With Dignity Canada following the completion of this project.

2. The person in this role will also be tasked with researching and compiling a database of local libraries, community and seniors’ centres, retirement communities, long-term care homes and universities in identified geographic regions that will receive a postcard or brochure in 2025 or beyond.

This strategy will be implemented by Dying With Dignity Canada beginning in 2025.

Project Contact

Alisha Hall, Manager, Marketing and Communications, alisha.martins@dyingwithdignity.ca

Key Dates

Individuals wishing to be considered for this project must submit their resume and cover letter by November 15, 2024, via email, to Alisha Hall, Manager, Marketing and Communications, alisha.martins@dyingwithdignity.ca.

We will take guidance from the successful candidate on the process and timeframe but ideally, we will be looking to have the strategy completed by December 31, 2024. Distribution will take place in early 2025 in advance of Advance Care Planning month in April.

Audience

Our audience is largely made up of 55-65+, who are supportive of medical assistance in dying and advocate for choice at end of life. While our existing audience is older, we want to attract and appeal to all people across Canada (18+), no matter their age or stage of health. Advance Care Planning is for everyone.

Hourly Wage: $22/hr

Response Format

• A short cover letter introducing yourself and your interest in working with Dying With Dignity Canada.

• A CV and reference examples of comparable assignments. Please include contact information for two references.

Dying With Dignity Canada is an equal opportunity employer and adheres to fair employment practices. In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided in all parts of the hiring process, as required. Applicants are encouraged to make their needs for accommodation known as early on as possible during the application process.

We encourage applications from Black people, Metis, Inuit and First Nations people, people of colour, people who identify with disability, LGBTQ+ people and people from other equity-seeking groups that face systemic discrimination. DWDC is committed to an inclusive and diverse workplace, and a working environment free from all forms of discrimination, harassment, and violence.