Boat Rocker (TSX: BRMI) is the home for creative visionaries. An independent, integrated global entertainment company, the Company’s purpose is to tell stories and build iconic brands across all genres and mediums. With offices around the world, Boat Rocker's creative and commercial capabilities include Scripted, Unscripted, and Kids and Family television production, distribution, brand & franchise management, a world-class animation studio, and talent management through Untitled Entertainment. A selection of Boat Rocker's projects include: Invasion (Apple TV+), Palm Royale (Apple TV+), American Rust: Broken Justice (Prime Video), Beacon 23 (MGM+), Pretty Baby: Brooke Shields (Hulu), Downey's Dream Cars (Max), BS High (HBO), Orphan Black (BBC AMERICA, CTV Sci-Fi Channel), Dear…(Apple TV+), Billie Eilish: The World's a Little Blurry (Apple TV+), The Next Step (BBC, Corus, CBC), Daniel Spellbound (Netflix), and Dino Ranch (Disney+, Disney Junior, CBC). For more information, please visit www.boatrocker.com.

THE ROLE

In this this role, the Coordinator, Brand Partnerships & Content Marketing will report to the

Director, Studio Relations & Content Marketing & Senior Manager, Brand Partnership & Content Marketing based in Toronto. The successful candidate will work with the broader Boat Rocker team to deliver & grow the portfolio of brands focused mainly around the kids & family portfolio, in addition to scripted and factual if brand and licensing opportunities arise.

RESPONSIBILITES

Support the Brands team to execute regionally targeted franchise strategies and rollout plans that deliver against the overarching global plans to meet the financial forecasts and amplify the brands.
Support the Brands team across all levels of digital – from ideation to development and execution. Utilizing existing and new/breakthrough digital platforms and trends to grow and establish awareness for priority franchise brands. Working with internal teams and external agencies.
Work in partnership across multiple lines of business (specifically content and consumer product sales) to help support all aspects of brand franchise management, helping the team to provide quarterly updates for leadership and the wider brand team.
Assist in the development of all global and regional sales and marketing materials including PowerPoint presentations, one sheets, rollout grids, sizzle reels and any other materials needed.
Coordinate assets and information from industry, broadcasters, agent, retail, licensees, digital, promotional partners to incorporate within sales and marketing materials and press releases.
Support the brands team and external social media agency to build monthly calendar and develop creative posts that will engage and grow our brand communities.
Support the brands team on retail activations in the Americas, coordinating overlay promotions, materials, premiums, creative assets. Assist in the recap of events and ROI evaluation of programs and report back to brand team.
Stay on top of industry competitive and trend analysis including quarterly reviews across YouTube, Netflix/SVOD platforms, broadcasters, Roblox, Twitch, TikTok, Meta, NFTs and other media/gaming/entertainment platform trends. Work closely with Brand Manager on social media trend analysis.
In conjunction with wider team, look for collaborations and promotional opportunities that will increase awareness and engagement of brands.
Support day-to-day management of third-party agencies or agents where required
In conjunction with wider Brands team, look for collaborations and promotional opportunities that will increase awareness and engagement of brands.
Attendance at all relevant trade shows.

QUALIFICATIONS

1-2 years’ marketing or agency experience working on entertainment, retail, or consumer product brands.
An interest in storytelling, content marketing, and brand development.
Passion for social media and digital platforms and how they are leveraged to grow engagement with brands.
Ability to communicate clearly and precisely. Strong interpersonal and relationship management skills.
Highly organized & high attention to detail with the ability to work to tight deadlines and manage multiple projects simultaneously.
Ability to work under own initiative.
Very Strong Excel and PowerPoint skills.
Undergraduate degree in related field (Marketing, business) is preferable but not required.

Boat Rocker is committed to hiring and supporting diverse candidates. We strongly encourage applications from people who identify as being part of an under-represented and equity-deserving group. This would include people who identify as racialized, Black, Indigenous, women, LGBTQ2SI+, and having a disability among others. We also recognize the importance of intersectional identities in our hiring and retention.

Boat Rocker Media is committed to providing an inclusive and accessible candidate experience. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to meet your needs.

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Coordinator, Brand Partnerships & Content Marketing