Job Summary:

We are seeking a highly skilled MarTech Manager to support the growth at Hard Rock Digital. The ideal candidate has experience developing and maintaining a comprehensive marketing technology stack and strong emphasis on architectural solutions, data engineering, and API integrations.

Key Responsibilities:

1. Architectural Solutions:

Design and implement scalable architectural solutions tailored to Hard Rock Games
Develop strategies for data flow and integration across various platforms
Ensure robust data security and compliance with relevant regulations
Provide strategic data and technological input to refine the marketing architecture, encompassing both Hard Rock Games internal applications and external third-party vendor solutions
Develop and maintain architectural documentation and diagrams to ensure clarity and alignment among teams

2. Data Engineering:

Oversee the development and maintenance of data pipelines
Manage data warehousing solutions, ensuring data integrity and accessibility
Collaborate with data scientists and analysts to optimize data models and reporting tools
Implement data governance policies and procedures to ensure high data quality and consistency
Develop and maintain ETL/reverse ETL processes to integrate data from various sources and move data to various channels
Monitor and optimize data infrastructure performance and scalability

3. API Integrations:

Lead the integration of various marketing tools and platforms through APIs or custom integration solutions
Ensure seamless data exchange between internal systems and third-party marketing technologies
Troubleshoot and resolve integration issues promptly
Develop and maintain documentation to support integration efforts
Collaborate with external vendors and partners to ensure successful integrations and implementations
Implement best practices for API security, versioning, and management

Marketing Tech Stack Development & Maintenance: Work alongside Acquisition and Retention teams to research, evaluate, implement, and manage new technologies that meet strategic business needs and fit within Hard Rock Games technical ecosystem
Collaborate extensively and effectively with internal and external stakeholders to complete projects from defining requirements through design, development, test and deployment
Maintain and optimize the existing marketing technology stack, ensuring all tools are effectively integrated and utilized
Stay updated on the latest trends and advancements in marketing technology and recommend improvements

Required Skills and Experience:

Bachelor’s degree in computer science, Information Technology, or a related field
Post-Graduate degree or Diploma in Marketing, Data Analytics or Business Intelligence
Over 5+ years of proven experience in building architectural solutions and data engineering and strategy, preferably within the gaming industry
Strong expertise in API integrations and managing data flow between systems
Experience with developing and maintaining comprehensive marketing technology stacks
Understanding in various marketing technologies, including CRM systems, CDPs, DMPs, marketing automation platforms, tracking and analytics tools
Excellent problem-solving skills and the ability to troubleshoot technical issues
Strong communication skills and the ability to collaborate effectively with cross-functional teams

Preferred Skills (To be revised based on tools being used internally):

Familiarity with gaming industry trends and marketing strategies
Experience with tools such as Braze, Optimove, Amplitude, Tableau, and Google Analytics
Knowledge of programming languages such as Python, SQL, JavaScript, and HTML/CSS
Experience with cloud platforms like AWS, Google Cloud, Snowflake or Azure

Hard Rock Digital jobs

MarTech Manager