Overview
PepsiCo’s Foodservice team is looking for a consumer centric, strategic, results-oriented Customer Marketing Manager who thrives in a fast-paced environment. Reporting to the Director of Marketing for Away for Home you will lead a group of key customers finding synergies between PepsiCo and customer strategies and developing breakthrough programming that drives growth. This role will have strong collaboration with brand teams, sales teams and customer teams execute against big bets for our beverage brands and be the voice of the consumer to demonstrate short term sales growth while building brands over time.
Responsibilities
- Lead the Foodservice Marketing agenda for key customers (JBP to AOP planning) uncovering the core consumer insights, setting objectives, creating the strategy, developing & executing the plan
- Own the marketing relationship with key customers and build consumer centric programs that connect with customer objectives with brand objectives
- Collaborating with Brand teams, Sales teams and customer teams to execute against big bets for both our beverage brands, leading brief to execution with strong project management
- Execute in year digital marketing campaigns to drive beverage incidence on digital with customer partners leveraging the 3Vs, focusing on accelerating digital ordering growth and unlocking opportunities to drive attachment rates
Qualifications
- Bachelor’s degree required (Commerce, Marketing preferred)
- 2 years plus years of Brand, Customer, Insights Marketing experience
- Demonstrate consumer centricity with passion and curiosity towards the consumer
- Self-starter with strong ownership, able to work independently on projects with a bias for action
- Ability to manage competing priorities without losing momentum
- Solid organizational and project management skills - able to establish priorities, strong detailed execution, and ability to multi-task
- Ability to build strong relationships with internal & external partners
- Strong analytical skills, able to synthesize information to develop understanding and insights
- A combination of Beverage and/or CPG Industry Marketing experience considered is an asset
What you can expect from us:
- Competitive compensation, benefits, pension, RRSP contribution and vacation time
- A flexible working environment that promotes a healthy work-life balance
- A dynamic and inclusive culture that promotes you to bring your whole self to work
- A supportive team that will encourage your professional growth and development
- An opportunity to be meaningful and impactful within your work and projects
- An organization that aims to use their scale, reach and expertise to build a more sustainable world
