Are you an experienced marketer who understands how to reach key audiences with great content? REW is looking for an enthusiastic Marketing Manager to support our ongoing plans to grow our brand and create the ultimate real estate guide. Reporting into the Director of Marketing, you’ll be joining a growing team that has done big things in the last year and has even grander plans for 2025.
Join the Real Estate Works adventure.
Real Estate Works, REW exists to be the ultimate guide in people's real estate adventure.
We do this by building great, digital experiences to deliver useful content and connect homeseekers to the best industry partners to help them in their home search journey.
Marketing at REW.
Our key marketing channels include REW’s proprietary content stack ‘The Guide’, which offers an original and integrated real estate content experience that compliments the REW.ca home search platform. We are also growing our reach through social media, newsletters, partnerships, syndication and paid media.
In 2025, we’re expanding our marketing activities, inviting new audiences to join the Canadian real estate conversation and build their confidence for their home search journey.
What success looks like.
- A clear marketing calendar that allows REW to reach key audiences through quality content, efficient paid media and effective partnerships
- On-going growth in key target areas, including site traffic, off platform reach and email subscribers
- A test-and-learn approach to marketing channels that allows us to focus our content production efforts
Key Responsibilities.
- Marketing calendar - You understand how and when to reach REW’s target audiences through key channels. You’ll partner with REW’s senior copywriter to plan content and ensure marketing activity is having a direct impact on audience growth
- Paid media - You’ll manage REW’s day-to-day paid media campaigns, taking an always on approach alongside larger campaign moments. Expertise in buying digital advertising on platforms such as Google and Meta is a must. Experience buying inventory directly with media owners is also essential
- Email and social marketing - You know what makes social communities tick and you’ll be in charge of improving REW’s social channels health through interaction and killer content. On the email side, you’ll develop a test-and-learn approach to understand how to increase open and click rates
- Team mentorship - As a senior member of the team, you’ll know how to motivate and develop colleagues, and you’ll support junior team members in managing their workload and priorities
- Reporting - Alongside the marketing director, you’ll develop and share reports that clearly show the marketing team’s impact on the business. You’re comfortable presenting reports to senior leaders and explaining tactics, wins and challenges
Key Skills & Qualifications
- 5 - 10 years experience in a marketing role, including at least 1-2 in a management position. Experience in real estate is desirable but not essential
- Excellent writing skills with close attention to detail and great taste
- Extremely organized with plenty of initiative. The ability to understand and explain marketing performance data is essential
- Clear understanding of marketing on social media channels, including Instagram, TikTok, YouTube, Facebook and Reddit
- Experience with email marketing tools and an understanding of A/B testing
- Expertise in paid media buying, across digital platforms like Google and Meta, as well as directly with media owners
- Strong project management, multitasking, and decision-making skills
What we can offer you.
We understand completely if you skipped from the top right down to here. You’re only human, after all. Here’s the part you were looking for: In addition to attractive base compensation, we provide a comprehensive benefits package, the best equipment for you to do your best work, awesome perks and team events to keep you connected, plus a hybrid working model with an awesome office space in a central location.The annual salary range for this role is $80,000 - $95,000, dependant on experience.
Help us make the best company in the world.
If you’re interested in helping to make a rapidly-growing real estate tech company one of the best places in the world to work, you really should join our adventure by applying below. Please note that this role is based primarily out of our Vancouver office; fully remote is not possible at this time.
Powered by JazzHR
Pl75Dh5W4I
